José M Cobo serves as the Chief Executive Officer of TranXforma FOOD (TXF). TXF is a consultancy that focusses in innovation within the agri-food industry, enabling interactions between firms as well as additional innovation partners whilst aligning company growth with current trends, processes, and modifications to products to generate added value and new market opportunities. He has accumulated 18 years of work experience in the agri-food sector, mainly with Danone and The Coca-Cola Company.
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